Next Level Group FZE · Ajman Free Zone · United Arab Emirates
A fragrance group based in the United Arab Emirates.
Next Level Group develops, produces and distributes fragrance brands across the niche, prestige and mainstream segments. Its creations are signed by established perfumers and produced with recognised fragrance houses in Europe.
Contact usThe Group
What we do.
Next Level Group is a fragrance company. It owns and operates fragrance brands, commissions their creations from independent perfumers and fragrance houses, oversees their production, and distributes them. Some of its brands are sold under the group's own names; others are developed for partners.
Brand development
Concept, positioning, naming, olfactory direction and packaging design. Each brand is built as a complete platform: identity, object, fragrance and price architecture.
Creation & production
Briefing and commissioning of fragrance creations with perfumers and fragrance houses; sourcing of glass, closures and components from specialist manufacturers; coordination of filling, finishing and quality control.
Distribution
Commercial operation of the brands through selected retail, e-commerce and distribution partners, from the group's base in the Gulf.
We say little in public and we show the object in person. This site says who we are; our brands are presented to partners directly.
Where we stand
Based in Ajman Free Zone. Working with Europe.
Next Level Group FZE is established in Ajman Free Zone, United Arab Emirates. Fragrance creation and production are carried out with the group's partner houses in Europe; glass and components are sourced from specialist manufacturers in Europe and Asia.
Portfolio
Brands across segments.
The group's portfolio covers three kinds of fragrance brands. They share the same creation partners, the same production standards and the same attention to the object.
Niche houses
Extraits de parfum at 25 % concentration and above, in bottles designed with named designers. Creations commissioned from independent perfumers and signed by them.
Wider-reaching lines
Fragrance lines built for broader distribution, developed with the same fragrance houses and produced to the same standards, at price points suited to their markets.
Developments for partners
Brands and lines developed on behalf of partners who prefer to remain in the background: concept, creation, sourcing and production, delivered under agreement.
The brands are presented in person.
Out of respect for our partners and for the work itself, the group does not publish its brands, formulas or volumes online. Distributors, retailers and industry partners receive a presentation on request.
Request a presentationCreation
Signed by perfumers.
The group's fragrances are created by established perfumers and fragrance houses. Each creation is commissioned on a written brief and signed by its author.
How we work with perfumers.
Every creation starts from a written brief: the idea, the materials it must contain, those it must avoid, and the way it should feel on skin. The perfumer answers; we evaluate on skin over several weeks and go back to the bench until the fragrance and the object say the same thing.
Concentration is not negotiated downwards. The group's niche fragrances are extraits de parfum at 25 % and above.
Partners
The houses we work with.
Creation, production and design are carried out with the following houses and studios.
Grasse
Switzerland
Grasse
Paris
Paris
Barcelona
Dubai
Europe & Asia
Where the materials come from.
Our creation partners work from the historical centres of European perfumery. We ask them for the same thing every time: real materials, generous dosage, and a formula that can be produced at scale without losing what made it worth signing.
Contact
Next Level Group FZE
Perfumers, fragrance houses, component manufacturers, distributors and retailers: write to us. We answer in person.
Ajman, United Arab Emirates